Tuesday, January 17, 2012

2012 Kickstarter and Back-Up, Back-Up, Back-Up!

2012 Kickstarter!

What better way to kick off your new year than to start out with new photos and savings for your business. You’ve made new hires and need to get photos of them for your websites and marketing materials. Whether you are a property management company, Law Firm, Capital Investment Fund or local CPA firm, you need quality photography. Having smart phone photos and photography shot by a staff member with their point-and-shoot company, is like coming to a business meeting under-dressed. You need to put forth your best look when marketing your company and its services and photography can both help and hurt you in that effort. Let’s make it a plus for your business!

Ready to Save, Save, Save $$$? Book by Feb. 28th and we’ll save you money and back-up your photos!

Corporate Headshots – $100 set-up fee, $75 each for the first 10 employees, $50 for each additional employee. Shot at your location, no need to stop the work of your team. Individual headshots normally $250.

Corporate Portraits – Need something more than a headshot? Shot at your office or business setting. $250 each for the first five employees, $200 for each additional sitting. Normally $350.

Marketing images. Looking for staged images of your staff working with clients or executing their job. Two settings $495, Four settings $850. Six settings $1195.

Combination of the above…ask for a custom quote!

Speaking of Saving… Back-Up and Save yourself the time, aggravation and hassle.

Late last year, there was a panicked call my mother-in-law. Her computer was dead, she’d tried to gamble and get more life out of her hard drive. She lost the bet and lost all her photos.

Here is a quick guide to avoiding the loss of all your photos, documents and files.
- Download
- Rename
- Back-Up

Download

Download your pictures from your camera’s memory card. Leaving images/files on your card is a bad bet. Loose your camera to theft, damage, or just card failure and you loose all your pics.

Rename

Rename your images. There are numerous software applications that allow you to rename your files. I use Photo Mechanic. But there are multiple options depending on whether you’re on a PC or a Mac. You don’t want to have to search for all the files that start with IMG and DSC.  Use dates, keywords to make files more findable. It can take a few minutes to get it rolling, but will save you headaches and heart aches when you’re searching for a photo in the future.
http://ababasoft.com/photorenamer/
http://www.camerabits.com/site/

or go to http://www.cnet.com/ and find a version you feel matches your needs and budget.

Back-Up

Save, Save, Save, was so yesterday. Now it’s all about backing up your files. If you’re images (and documents) are only in one place, you’re taking a big risk. How do you do it? There are numerous solutions, and a lot of it depends on your budget. I’ll start with my workflow.

TimeMachine – Is an automated software available on all Apple’s since 2007. It incrementally backs up your system and files. Allowing for both full restores and individual file recovery. This has saved my bacon after a hard drive failure as well as  recovering a misplaced file. A simple google search came up with dozens of PC compatible options like Symantec Backup and Norton’s Ghost. These are simple ways to keeping your life a bit more sane and your data safer.

A second level that I would recommend, have all your important files saved to an external drive(s). It can be as simple as an external drive. They are available in sizes ranging from 160GB to 3TB and prices from $80 to north of $300, I would recommend a minimum of 1TB. Feel like going to the better protection. Get a RAID Storage device (hard drive enclosure with multiple drives) like the DROBO or similar. It combines multiple hard drives and provides redundancy in the case of a drive failure, thus you won’t lose data.

My set-up.
9TB Drobo FS (expandable up to another 3TB) – Is my main back up
3TB G Drive (Temporary redundancy storage)
2TB Western Digital My Book (Extra drive, alternates as Time Machine home)
1TB Time Capsule (houses my TimeMachine back-up)

On a final note, if you’re thinking about cloud storage, a recent Los Angles Times article explains options nicely.  All my client selects are also saved to my www.Photoshelter.com site as well, so I have redundancy there as well.